Tag Archives: automation

Contentstack debuts no-code Automation Hub

The hub is intended to help marketing and IT partners launch new digital experiences created with modular content. Chris Wood on May 27, 2022 This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable … Continue reading Contentstack debuts no-code Automation Hub →

Do it once (and only once) with workflow automation

Software Development

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. Pamela Parker on May 13, 2022 There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside … Continue reading Do it once (and only once) with workflow automation →

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds

Google Advertisement

Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2022 Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than 500 paid per click (PPC) specialists from agencies and brands … Continue reading Automation Adoption For Google Ads Higher Than Many Marketers Realize, Study Finds →

12 Tips for Marketing Automation in 2022

Marketing Automation

12 Tips for Marketing Automation in 2022 Joe Martin / 25 Apr 2022 Many businesses are not taking advantage of technology that can improve marketing results. With marketing automation systems, they can send thoughtful communications at the right time to nurture leads and convert them. Marketing automation is one of the best ways to … Continue reading 12 Tips for Marketing Automation in 2022 →

Click Arbitrage Is Alive And Well, Thanks To Automation

Marketing Tools

Click Arbitrage Is Alive And Well, Thanks To Automation by Janel Laravie , Op-Ed Contributor, April 13, 2022 Early in my digital career I learned the ropes of pay-per-click, which included things like the Overture Keyword Tool, bid jamming, affiliates and click arbitrage. It truly amazes me how cyclical paid search can be. Trends can … Continue reading Click Arbitrage Is Alive And Well, Thanks To Automation →

Marketing Automation Software: Best Platforms for 2022

Marketing Automation

Krishi Chowdary Last updated: 1 April 2022 A marketing automation software will take care of all the repetitive work involved in successfully running marketing campaigns. Having put all the routine tasks on autopilot, you will have more time to devote to the parts of your business that demand human discretion and creativity. Not only that, … Continue reading Marketing Automation Software: Best Platforms for 2022 →

Why the business automation market is poised to explode

Business Automation

Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations. Lindsay DiLemmo on March 3, 2022 The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $ 32 billion by the end of 2025, scaling nearly 50 … Continue reading Why the business automation market is poised to explode →

4 qualities of an intent-driven marketing automation email program

Marketing Automation

Innovation — even in increments — can help you build a more robust strategy. Ryan Phelan on February 28, 2022 Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. Who’s … Continue reading 4 qualities of an intent-driven marketing automation email program →

16 marketing automation platforms your organization should consider

Marketing Automation

Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider →

Does your organization really need a marketing automation platform?

Marketing Automation

Though marketing automation goes beyond your average email platform, there is a lot to consider before adopting one for your company. Pamela Parker on February 9, 2022 Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a … Continue reading Does your organization really need a marketing automation platform? →