Google AI Now Powers And Automates Bids, Budgets by Laurie Sullivan , Staff Writer, May 7, 2026 Google Search, Shopping, and Performance Max campaigns will soon have artificial intelligence (AI)-powered bidding and budgeting to help advertisers meet and manage campaign goals. The company is automating and adding updates for features including “Journey-aware Bidding,” “Smart Bidding … Continue reading Google AI Now Powers And Automates Bids, Budgets
Google Automates Ad Security Risks by Laurie Sullivan , Staff Writer, April 22, 2026 Google has introduced three agentic safety features in Ads Advisor to troubleshoot violations, and protect account and manage certificates, and soon will automate the certification process based on a company’s location, industry, and need worldwide. These agentic safety features reduce manual … Continue reading Google Automates Ad Security Risks
Amazon Ads Automate Creative Images For Sellers With Generative AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2023 Amazon makes it so easy to buy on its marketplace through third-party selling that while waiting for the keynote by Senior Vice President of Amazon Ads Colleen Aubrey to begin I bought espresso pods for my … Continue reading Amazon Ads Automates Creative Images For Sellers With Generative AI
Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting
The new Homepage For You solution uses AI to curate relevant, personalized homepage content. Kim Davis on January 26, 2022 The new Homepage For You offering announced by native advertising and discovery platform Taboola will use AI to automate the curation of relevant and personalized content on websites’ homepages. The automated surfacing of content likely … Continue reading Taboola automates personalized homepages
Laurie Sullivan @lauriesullivan, (March 03, 2015) The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearch Marketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 … Continue reading YP Automates Local And Mobile Search Buys For National Brands
