The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV
Tag Archives: Automated
4 Time-Wasting Tasks That Can Be Easily Automated
Peter Daisyme — February 24, 2020 In his book, Shaping the Dream, Israelmore Ayivor says, “They say ‘time is money.’” But, I want to say, ‘time makes money.’ This means time is greater than money. There’s no doubt that time has become a hot commodity in this technologically-driven world. The breakneck speed and ever-evolving nature … Continue reading 4 Time-Wasting Tasks That Can Be Easily Automated
Automated marketing technology opportunities: Enhancing human opportunity
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Andy Betts on October 11, 2019 Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of … Continue reading Automated marketing technology opportunities: Enhancing human opportunity
7 Ways To Humanize Your Automated Email Marketing
Kevin George — June 17, 2019 Follow @imkevin_monk — June 17, 2019 Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. It is said to be the most transformative advancement in sales and marketing since the emergence of CRM. It not only gives us the opportunity to … Continue reading 7 Ways To Humanize Your Automated Email Marketing
RPA – The Key to an Automated, Streamlined and Cost Effective Supply Chain Management
Mitul Makadia — May 15, 2019 Follow @mitulmakadia — May 15, 2019 Over the decades, enterprises have invested time, money and multiple other resources in building their supply chain infrastructures and processes. Even though the majority of stakeholders ranging from manufacturers, retailers to logistics providers have adopted some type of SCM system, the key challenge … Continue reading RPA – The Key to an Automated, Streamlined and Cost Effective Supply Chain Management
How to Optimize and Scale Your Facebook Campaigns With Automated Rules
Renata Ekine — January 21, 2019 — January 21, 2019 Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules. Automated rules … Continue reading How to Optimize and Scale Your Facebook Campaigns With Automated Rules
Avoid the 8 most common pitfalls of automated bidding
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Frederick Vallaeys on September 6, 2018 Last week, I wrote that no one should do manual pay-per-click (PPC) bidding in this … Continue reading Avoid the 8 most common pitfalls of automated bidding
Triggered: Tips to Get Started with Automated Email
Nicole Riley — August 22, 2018 — August 22, 2018 ribkhan / Pixabay Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive … Continue reading Triggered: Tips to Get Started with Automated Email
How To Build an Automated Affiliate Marketing Machine
Amity Kapadia — August 16, 2018 Follow @amitykapadia — August 16, 2018 Developing measurement, management, and analytics functionality in-house for an automated affiliate marketing program is certainly possible, but it requires a laborious process that typically involves many internal departments, especially your technical development team. In addition to the internal infrastructure and tools necessary to … Continue reading How To Build an Automated Affiliate Marketing Machine
Must-Have Automated Emails for Your Event
Shannon Delmarle — July 6, 2018 — July 6, 2018 ribkhan / Pixabay Imagine that it’s a Monday morning brainstorming meeting with your marketing team, sales team, and CEO. Your CEO is frustrated that there weren’t enough attendees at the last conference they organized. Those that did attend did not have any appropriate follow-up communication … Continue reading Must-Have Automated Emails for Your Event