Shachi Kaul — February 3, 2017 — February 3, 2017 Are you basing your tech startup’s marketing plan on assumptions or data? Not validating your assumptions can do serious damage to your ability to successfully launch your brand. A wrong assumption can be toxic for any marketing strategy. There simply isn’t any room for false … Continue reading Not Validating Your Assumptions Is Like Digging Your Own Grave!
by Eric Wall June 7, 2016 Follow @equivityvaJune 7, 2016 We all have hacks or shortcuts we use to make our lives easier, both professionally and personally. Quickly looking for a quality olive oil to include in a dinner you’re planning on cooking to impress your mother-in-law? You grab the expensive stuff. Looking for a … Continue reading Bad Call: False Assumptions in the Workplace and How to Avoid Them
by Susan Baier January 25, 2016January 25, 2016 I recently investigated website security solutions and followed a recommendation to a popular provider. Their website offered little in the way of answers to the questions I had — how much would this cost me, could I try it on a month-to-month basis before signing a longer … Continue reading Improve Conversion by Overcoming Fears, Assumptions and Questions
Laurie Sullivan @lauriesullivan, (June 12, 2015) Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security. … Continue reading How Search Marketers Must Challenge Their Assumptions