Tag Archives: Architect

How to architect AI agents in your martech stack

AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale. By Frans Riemersma February 27, 2026 • AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question … Continue reading How to architect AI agents in your martech stack →

Hiring a data warehouse architect: Best of the MarTechBot

Data Warehouse

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect. MarTechBot on June 17, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a data warehouse architect: Best of the MarTechBot →

Why Seattle Seahawks legend Michael Bennett left the NFL to become an architect

Leadership Stories

By Elissaveta M. Brandon Anyone who’s ever watched a single game of American football, which is notorious for its unapologetic, helmet-clashing violence, knows that players aren’t in it forever. The average NFL player retires before they hit 30. When they do, many pursue football-adjacent careers in coaching, scouting, or sports media—but very few choose … Continue reading Why Seattle Seahawks legend Michael Bennett left the NFL to become an architect →

How to Architect an Agency Sales Conversation That Drives Retention

Outsourcing

Will Blunt — April 26, 2018 Follow @WillBluntAU— April 26, 2018 Are you deliberately improving your sales skills on a regular cadence? Sales is one of the most underrated skill sets for agency owners and directors. It doesn’t get anywhere near enough focus. After all, you’re an expert in marketing… so why should sales matter? … Continue reading How to Architect an Agency Sales Conversation That Drives Retention →

How to Move from Business Analyst to Business Architect

Career Development

Benjamin Brandall — April 18, 2018 — April 18, 2018 As an analyst, you spend your day designing your organization’s processes, measuring their performance and ironing out the fine details. You focus on the “how”. You’re very good at it, but maybe you’re more interested in the “what”? If you want to move past the … Continue reading How to Move from Business Analyst to Business Architect →