In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics. David Rodnitzky on May 31, 2016 “Facebook ads don’t work anymore,” according to an investor friend of mine, who had witnessed one of his portfolio companies reduce their Facebook spend by more … Continue reading Efficiency and arbitrage: two strategies to own performance marketing
by Eyal Katz April 4, 2016 Follow @eyalk100April 4, 2016 We want to point you in the direction of the top 5 ad networks for an online arbitrage strategy. If you’re not up to speed on what arbitrage is all about, check out our article on hacks to leverage your CPC ad earnings. Hint: It’s … Continue reading What Are the Top 10 Ad Networks for Traffic Arbitrage in 2016?