Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018 Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another
James Mathewson — January 10, 2018 — January 10, 2018 Pixabay In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Since load time is a … Continue reading International SEO: Another Reason to Avoid AMPs
Katie Jansen — January 5, 2018 — January 5, 2018 Free-Photos / Pixabay Meetings can kill companies. Psychology Today found that as much as 50% of time spent in meetings is wasted, and we all know time is money. Another study found that most employees attend 62 meetings a month on average. Nearly everyone agrees … Continue reading Another Meeting? Cut Me Some Slack, Man!
Alistair Taylor — October 2, 2017 — October 2, 2017 fancycrave1 / Pixabay Key account management (also known as strategic account management) is a proactive approach to not only winning new business but how you do business. It requires organization-wide change and coordination and it is this that differentiates it from a purely sales-driven strategy. … Continue reading Why Key Account Management Isn’t Just Another Sales Strategy
Alan Hart — January 11, 2017 — January 11, 2017 Have you made the commitment to move to a dedicated, more automated business budgeting process? I’m writing for this blog just before the end of another year and with a new year right around the corner. As we transition into the winter months in the … Continue reading Another Year: Time for a Budgeting Software Resolution?
Bill Conn — November 23, 2016 — November 23, 2016 LinkedIn announced the launch of Sponsored InMail last week, and I really wanted to love it. I still might. But right now it seems like just another great way for marketers to be ignored by their audiences – and potentially damage their brand in the … Continue reading LinkedIn Sponsored InMail: Another Way to Be Ignored by Your Audience
by George Simpson, Featured Contributor, October 6, 2016 Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big Blue Box reduced the company’s average cost per click by 35%, and by as much as 71%. … Continue reading Another Reason Not To Take Sick Days
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar. Tim Peterson on July 11, 2016 The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally … Continue reading Facebook’s testing another ad-free Pages design for desktop
by Dave Brock July 3, 2016 Follow @davidabrockJuly 3, 2016 There is no doubt the performance planning and review process in most organizations is broken. Too often, it’s a meaningless annual exercise of managers and their people filling out forms, having “the conversation” then going back to their real work. Too often, the review process … Continue reading Ditching The Performance Review! Another Look