Tag Archives: Another

9 Ways to Take Your YouTube Videos to Another Level

Yash Chawlani August 14, 2021 YouTube is the second most popular social media platform at present. A variety of easily accessible and shareable videos attract a vast number of creators every day and inspire them to start their YouTube journey. Whether you are an established brand or a small business, or an individual creator trying … Continue reading 9 Ways to Take Your YouTube Videos to Another Level

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations Ginny Marvin on November 16, 2020 Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said … Continue reading Google Ads wants advertisers to give broad match another shot

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan  @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram by Laurie Sullivan  @lauriesullivan, March 14, 2019 New Engen on Thursday unveiled a self-service platform that enables marketers to run search engine marketing campaigns on Bing and Google, as well as Facebook and Instagram, from one platform. The company, which has been getting feedback from brands … Continue reading Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Monitoring web migrations: A checklist for moving from one site to another

Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. Aleyda Solis on February 13, 2018   Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a … Continue reading Monitoring web migrations: A checklist for moving from one site to another