The best wireless earbuds for 2023 Noise-canceling, sport models and budget earbud options galore. Billy Steele Companies continue to find new ways to impress with true wireless earbuds. There’s no doubt the popularity of Apple’s AirPods helped make them a mainstay, but plenty of others offer reliable connectivity, great sound and active noise cancellation … Continue reading The best Amazon Prime Day deals for 2023
Selling On Amazon? NP Digital Shares Tactics To Succeed by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2023 While economic uncertainty could keep marketers guessing as to the quantity and average order value consumers will purchase during Prime Day, David Hutchinson, vice president of marketplaces at NP Digital, details several strategies that marketers can just about … Continue reading Selling On Amazon? NP Digital Shares Tactics To Succeed
Amazon Prime Day Ad Messages Muddled On Economic Challenges by Laurie Sullivan @lauriesullivan, June 26, 2023 Amazon Prime Day sellers have a challenge based on the economy. The company supports more than 200 million paid Prime members globally. Messages are mixed and muddled this year on economic forecasts. Third-party data and research companies have varying … Continue reading Amazon Prime Day Ad Messages Muddled On Economic Challenges
By Haleluya Hadero—Associated Press June 21, 2023 Amazon was sued Wednesday by the Federal Trade Commission (FTC) for what it called a yearslong effort to enroll consumers without consent into its Prime program and making it difficult for them to cancel their subscriptions. In a complaint filed in the U.S. District Court for the … Continue reading Amazon Prime is too damn hard to cancel, says FTC lawsuit
Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It by Laurie Sullivan @lauriesullivan, June 18, 2023 Amazon Web Services (AWS) at the Cannes Lions International Festival of Creativity last year debuted its multibillion-dollar advertising business. This year it’s telling clients and agencies what AWS’s focus on generative artificial intelligence (GAI) and first-party data … Continue reading Amazon Strengthens Gen AI: Now Execs At Cannes Are Talking About It
Amazon Tests AI To Summarize Product Reviews by Laurie Sullivan @lauriesullivan, June 13, 2023 Amazon is testing the use of artificial intelligence (AI) in its shopping app to generate summaries of some product reviews left by customers. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a … Continue reading Amazon Tests AI To Summarize Product Reviews
Amazon once again broke labor laws during New York unionization drive, judge rules Steve Dent @stevetdent Last month, Amazon failed to overturn a Staten Island warehouse’s vote to unionize and now it has taken another loss. A National Labor Relations Board (NLRB) judge has ruled that the the company broke federal labor laws … Continue reading Amazon again accused of breaking labor laws at unionized warehouse
Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode by Laurie Sullivan @lauriesullivan, May 12, 2023 Consumers are concerned about fake reviews across all ecommerce sites, but one site in particular remains high. A recent survey of 13,000 consumers from PowerReviews — How Fake Reviews Destroy Consumer Trust – and How Brands and … Continue reading Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Amazon Anywhere To Launch As Immersive Shopping Experience by Laurie Sullivan @lauriesullivan, May 9, 2023 Amazon plans to launch an immersive shopping experience called Amazon Anywhere. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s real-world augmented reality game Peridot, a pet simulator from the maker of Pokémon Go, the company … Continue reading Amazon Anywhere To Launch As Immersive Shopping Experience
Amazon Ads Advances DSP Machine-Learning Models by Laurie Sullivan @lauriesullivan, April 28, 2023 On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and pacing decisions for the Amazon DSP. Neal Richter, director of Amazon DSP Technology, believes that “every percentage point of improvement … Continue reading Amazon Ads Advances DSP Machine-Learning Models
