Amazon Reportedly Will Introduce A Search Concierge In January by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2023 Amazon is overhauling its search bar with generative artificial intelligence (GAI) features that will act as a concierge for customers, offering expert answers and product suggestions. Set to launch in January 2024, Amazon’s search concierge, known as Project … Continue reading Amazon Reportedly Will Introduce A Search Concierge In January
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. Constantine von Hoffman on September 14, 2023 Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a … Continue reading Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon sale slashes Fire TV streaming devices by up to 51 percent The Fire TV Stick Lite is down to $20. Amazon Sarah Fielding If you missed out on grabbing one of Amazon’s Fire TV devices during Prime Day, then you’re in luck: Most of the lineup is currently marked down, and they’re … Continue reading Amazon is reportedly testing a confusing star rating system
Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Others by Laurie Sullivan @lauriesullivan, August 17, 2023 Amazon is making a move to have ads appear of its owned-and-operated sites. The company’s display ads that serve-up on search results pages will now do the same on third-party websites including Pinterest, BuzzFeed and Hearst Newspapers. The ads … Continue reading Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, Other Websites, Apps
Amazon Advancing AWS, Ads, Search Businesses by Laurie Sullivan @lauriesullivan, August 11, 2023 Amazon this year will make up 7.5% of the overall global digital advertising market worldwide — growing to 9.2% by 2025, per the forecast from Insider Intelligence. Advertisers are finding they “can basically have a really nice attribution loop in terms of … Continue reading Amazon Advancing AWS, Ads, Search Businesses
Amazon Reports Ad Sales Up 22%, Strong Demand For AI Services by Laurie Sullivan @lauriesullivan, August 3, 2023 Amazon reported Thursday that second-quarter revenue rose 11% to $134.4 billion — with artificial intelligence, cloud services and advertising playing a major role in the increase. Along with AWS, advertising has become one of Amazon’s highest-margin businesses. … Continue reading Amazon Reports Strong Demand For Advertising And AI Services
By Chris Stokel-Walker The clock is ticking for e-commerce giant Amazon, as the Federal Trade Commission is reportedly preparing an antitrust lawsuit against the online retailer for being too powerful across too many areas. This week, Politico reported that the FTC could launch a lawsuit against Amazon as early as August that could break … Continue reading The case against the FTC’s Amazon antitrust case
Amazon wants employees to return to the office in May Igor Bonifacic @igorbonifacic Starting in May, Amazon will require employees to work out of the office at least three days per week. The company announced the plan in a memo published on Friday and attributed to CEO Andy Jassy (via CNN). In advocating for … Continue reading Amazon is reportedly making employees relocate for return-to-office
Amazon and Apple Just Got Hit With a $218 Million Fine. Here’s Why Brad Anderson / Jul 18, 2023 Apple and Amazon were fined a combined $ 218 million by Spain’s antitrust watchdog for anti-competitive practices. The penalty for Apple was $ 161 million, while Amazon’s was $ 56.7 million. The two tech giants … Continue reading Amazon and Apple Just Got Hit With a $218 Million Fine. Here’s Why
Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’ by Fern Siegel , July 14, 2023 Creating an ad campaign means months of hard work — strategy, creative, media planning — and all can be upended by bad media placement. That’s the premise of Amazon Ads new campaign, created by Anomaly. Rufus handled media Debuting … Continue reading Amazon Ads Won’t Let Bad Media Placement Upend ‘Work’
