You’ve gotten your team onboard. Now you need to know where to steer the ship. Chris Wood on October 7, 2021 In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at … Continue reading Building an always-on marketing machine
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products. Corey Patterson on September 22, 2021 Souce: Pega No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. … Continue reading Does ‘always-on’ marketing improve customer experiences?
Whether you’re an e-commerce advertiser focused on specific events or you’re looking to drive consistent revenue throughout the year, columnist Andrew Waber discusses the strategies that will help increase your ROI. Andrew Waber on March 1, 2017 Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into … Continue reading Event-oriented vs. always-on: The campaign tactics that work
Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Jordan Elkind on July 1, 2016 The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another … Continue reading 3 doable steps toward always-on, always-relevant marketing
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong. Kevin Lindsay on August 24, 2015 Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. … Continue reading Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
