September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it →