Tag Archives: Alike

Everyone Looks Alike To Today’s Lookalikes

Everyone Looks Alike To Today’s Lookalikes by Dave Morgan , Featured Contributor, December 29, 2022   The following was previously published in an earlier edition of Media Insider. Predictive segmentation in advertising typically refers to the technique of identifying and bucketing audiences that are likely to share lifestyle and purchase behaviors and, therefore, be similarly … Continue reading Everyone Looks Alike To Today’s Lookalikes

PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

Angela Hausman, PhD May 21, 2021 PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, sales, … Continue reading PPC Advertising: Struggles Faced by Beginners and Old Pros Alike

Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan

Julia Tiedt — April 10, 2019 — April 10, 2019 OvidiuTepes / Pixabay You have probably heard the saying, “It’s not what you know, it’s who you know.” Although I would argue that both are important, sometimes the latter can help you reach your goals faster—at least in terms of your website SEO and link-building … Continue reading Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan