Tag Archives: Airlines

United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google

United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google

Business Logistics a Primer: From Ecommerce to Airlines

by Christopher Moore Follow @cjmooreSeptember 14, 2016 Logistics describe how an organization’s supply chain works; the route through which products reach customers from the manufacturer or how a company provides its services. The logistics necessary to provide goods or services will vary between industries. For example, a business that provides a service (such as a … Continue reading Business Logistics a Primer: From Ecommerce to Airlines

Plane OK: Airlines Providing Preferential Service on Twitter

Anthony ThomasSeptember 8, 2015 Last month British Airways was caught up in a PR incident when a customer Tweeted that a request for a callback from their reservations department was granted to a UK celebrity, a service generally denied to customers. Some clear double standards from @British_Airways based on social status.. Really poor to see. pic.twitter.com/bAqtLVGk5a … Continue reading Plane OK: Airlines Providing Preferential Service on Twitter

Your Products are Boring: How Delta Airlines Can Help

Keith GriffisJune 16, 2015 What Delta Airlines can teach you about marketing your boring product:So you think you can’t possibly make your boring products interesting. You think you are doomed to mediocrity and the same old status quo old marketing. Here is a genius way that Delta changed up their boring processes to reinvigorate their … Continue reading Your Products are Boring: How Delta Airlines Can Help