By Michael Grothaus December 07, 2023 The fastest growing brand of 2023 was one that hardly any consumer knew about the year before: ChatGPT. That’s according to decision intelligence company Morning Consult’s Fastest Growing Brands report for 2023. The report ranks the top 20 brands based on the growth of the number of consumers … Continue reading Kraft, ChatGPT, Zelle, and Southwest Airlines were all top brands for different generations in 2023
United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google by Marcus Tober , Op-Ed Contributor, May 15, 2017 Anyone running a Google search on “United Airlines” recently will have seen the results littered with references to the story about a passenger being forcibly dragged off a plane from an overbooked United flight. … Continue reading United Airlines: A Reminder Of Why Marketers Must Manage Reputations On Google
by Christopher Moore Follow @cjmooreSeptember 14, 2016 Logistics describe how an organization’s supply chain works; the route through which products reach customers from the manufacturer or how a company provides its services. The logistics necessary to provide goods or services will vary between industries. For example, a business that provides a service (such as a … Continue reading Business Logistics a Primer: From Ecommerce to Airlines
Anthony ThomasSeptember 8, 2015 Last month British Airways was caught up in a PR incident when a customer Tweeted that a request for a callback from their reservations department was granted to a UK celebrity, a service generally denied to customers. Some clear double standards from @British_Airways based on social status.. Really poor to see. pic.twitter.com/bAqtLVGk5a … Continue reading Plane OK: Airlines Providing Preferential Service on Twitter
Keith GriffisJune 16, 2015 What Delta Airlines can teach you about marketing your boring product:So you think you can’t possibly make your boring products interesting. You think you are doomed to mediocrity and the same old status quo old marketing. Here is a genius way that Delta changed up their boring processes to reinvigorate their … Continue reading Your Products are Boring: How Delta Airlines Can Help
