Tag Archives: Aims

Fullscreen Offers Ad Bundles, Aims At Millennial Parents

by P.J. Bednarski @pjbtweet, May 9, 2016 Fullscreen added a little wrinkle to content creators’ relentless search  for millennial audiences by announcing a new subset: Millennial parents. The digital provider and  long-time YouTube multichannel network announced “Part Of The Family, a “community driven influencer” effort that Billy Parks, the senior vice president of original entertainment … Continue reading Fullscreen Offers Ad Bundles, Aims At Millennial Parents

Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

Tracey WallaceMarch 8, 2015 Instagram has long been the black sheep in the social marketing world. Though the platform first began showcasing ads in October 2013, marketing efforts on the social channel have been near impossible to track. Why? The platform’s low-linking capabilities. Up until now, links on Instagram have not been clickable, save for … Continue reading Instagram Announces Clickable Carousel for Advertisers; Aims to Prove Platform Value as Marketing Outlet

Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software

Curt Woodward A little more than a year ago, Salesforce announced it was paying $ 2.5 billion to acquire marketing software company ExactTarget. It was the largest in a string of buyouts meant to make Salesforce more competitive in digital marketing, giving it more ammunition against huge names like SAP, Oracle, IBM, and Microsoft. Analysts … Continue reading Spurned by Salesforce, HubSpot Aims for Revenge with Sales Software