AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. Constantine von Hoffman on December 17, 2025 Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s … Continue reading 62% of B2B CMOs not ready to compete against AI-enabled companies: report
Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine. Loren Shumate on August 28, 2025 The promise of account-based go-to-market (GTM) has always been clear: Align marketing and sales around the highest-value accounts. Deliver personalized engagement. Drive measurable revenue impact. But as the strategy has matured, … Continue reading The next era of ABM is strategy-led and AI-enabled
October 27, 2024 A Cleveland Clinic physician offers 7 tips for creating a healthy AI-enabled workplace AI will test your company’s health and wellness strategy—here’s how you can prepare. BY Dr. Talia Varley The immense potential of artificial intelligence has become one of today’s most popular business talking points. But there is dramatic disparity between the … Continue reading A Cleveland Clinic physician offers 7 tips for creating a healthy AI-enabled workplace
