Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Tag Archives: Aging
Behavioral Differences, Aging Population Changing Search
Behavioral Differences, Aging Population Changing Search by Laurie Sullivan @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search
Aging And The Evolution Of Language
Aging And The Evolution Of Language by Jackie Stone , Columnist, June 11, 2018 “People just don’t know how to write anymore.” This lamentation was heard in a recent focus group of Boomers and seniors in which I took part. The man who shared this thought admitted that he, himself, was not a writer. But … Continue reading Aging And The Evolution Of Language