Greg Doyle — July 14, 2017 Follow @firstfound — July 14, 2017 If you’re looking to increase your visibility, grow your traffic and boost your profits then Google AdWords is the marketing channel for you. Over recent years Google AdWords has grown in complexity as the targeting options, campaign types and advert formats have expanded … Continue reading How to Measure Performance in Google AdWords
Elisa Gabbert — July 1, 2017 Follow @egabbert — July 1, 2017 Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of … Continue reading The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Nicole Blanckenberg — June 30, 2017 Follow @https://twitter.com/StoreYaCom — June 30, 2017 Navigating AdWords can feel a bit like taming a beast, especially if you are new to advertising and struggling to get those conversions. The trick, like with any PPC campaign, is to keep focused on your desired customer. Whether it’s choosing keywords, creating … Continue reading 8 Hacks to Boost Conversions with AdWords
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores. Todd Saunders on June 27, 2017 AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs … Continue reading 5 successful B2B AdWords best practices for any company
John Lincoln — June 28, 2017 Follow @johnelincoln— June 28, 2017 If you’re running Google AdWords ads and they’re getting pushed down in the search engine results pages (SERPs), that’s because your Quality Score is too low. The good news is that you can make some changes to improve your score. In this article will … Continue reading 5 Ways to Improve Your Google AdWords Quality Score
Rob Petersen — June 27, 2017 — June 27, 2017 Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $ 72.5 billion. (IAB) Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. (IAB) Google and Facebook … Continue reading Facebook Ads vs Google Adwords: 7 Key Criteria to Decide
Andy Beohar — June 25, 2017 Follow @sevenatomsbuzz — June 25, 2017 Photo-Mix / Pixabay Once you have your Google AdWords account up and running, your work doesn’t stop there. Now, it’s time to scale your strategy so that you can generate the most leads and sales from your ads. Below, we’ll share some expert … Continue reading Google AdWords Agency Hacks for Scaling Your AdWords Account
Amanda Clark — June 23, 2017 Follow @GrammarChicInc — June 23, 2017 FirmBee / Pixabay More and more, marketers are blurring the division between paid and organic reach—often marrying content marketing with PPC in order to claim larger sections of online real estate. For instance, a focus on content marketing can lead to more organic … Continue reading 6 Extensions to Broaden Your AdWords Reach
Andy Beohar — June 20, 2017 Follow @sevenatomsbuzz — June 20, 2017 AdWords can be a beautiful thing—but for some, it can be a nightmare. Setting up the right AdWords account structure is crucial to campaign success, but it’s not as easy as one might believe. But I’m here to settle your fears. The truth … Continue reading PPC Management Agency Tips for AdWords Account Structure
John Hodge — June 19, 2017 Follow @johnahodge— June 19, 2017 Having an AdWords campaign not panning out as intended is a common experience. Not to downplay this situation, it sucks… but it happens. What do you do when you’re not getting the conversions you want? Well, I’ve been a part of several reconstructive PPC … Continue reading Improve Quality Scores for Your AdWords Search Network Campaign
