Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT
Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC by Laurie Sullivan @lauriesullivan, November 6, 2019 Advertisers have begun to notice a move to automatically opt them into automated services in Google Ads that can potentially bring in higher profits for Google, but the Alphabet company says that’s not the case. In … Continue reading Google Disputes Advertisers’ Claim That It Automatically Opts Campaigns Into Enhanced CPC
