Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. Pauline Jakober on August 9, 2016 The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 … Continue reading So we have 45 more characters in AdWords text ads… Now what?
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Margot da CunhaMarch 5, 2015 Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and … Continue reading Instagram Steps Up Its Game with New ‘Carousel Ads’: What This Means For Your Instagram Advertising Strategy
There’s a social media shakeup, and while organic social content seems to be in the cross-hairs (ahem, Facebook), ClickZ speakers pointed out that paid campaigns are also being impacted by these trends. Jay Hawkinson, the Senior Vice President of Emerging Products at SIM Partners, started by addressing the elephant in the room: Organic social content … Continue reading Get more out of your paid social media marketing: Tips from #CZLNY
