Tag Archives: Ads’

Meta Developing ‘Basic Ads’ With Little Or No Data Targeting

Meta Developing ‘Basic Ads’ With Little Or No Data Targeting by Laurie Sullivan  @lauriesullivan, June 7, 2022 Facebook is developing a product that will not rely on anonymized personal information from users and will be more in line with privacy guidelines set by Europe and U.S. states that have privacy regulations. “I think it will … Continue reading Meta Developing ‘Basic Ads’ With Little Or No Data Targeting

Google, Facebook, Others Pitch In-App Ads’ Brand Safety

Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan  @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety