There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP. Kim Davis on April 2, 2024 With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply chain and Adobe GenStudio, other announcements at 2024 Summit were in danger of … Continue reading Adobe: Enhancements to B2B and CDP offerings
Tag Archives: Adobe
Adobe GenStudio: 3 key questions answered
Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let’s dig deeper. Kim Davis on March 29, 2024 Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the … Continue reading Adobe GenStudio: 3 key questions answered
Adobe continues to roll out genAI capabilities across its platform
Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. Kim Davis on March 27, 2024 “When we think about the magic and value of AI, we know that it actually comes only from a seamless integration into the workflows that you, as customers, already know and … Continue reading Adobe continues to roll out genAI capabilities across its platform
Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’
Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2024 Google will join Adobe, Meta, Microsoft and others as a steering committee member to support a standard aimed at labeling content and media. Technology from an organization co-founded by executives at Adobe, Arm, BBC, Intel, Microsoft, and … Continue reading Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’
Adobe forecasts 4.8% growth YoY in online holiday spending
Adobe predicts strong growth YoY in ecommerce for the 2023 holiday season. Plus, mobile hits a major milestone. Kim Davis on October 5, 2023 This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to … Continue reading Adobe forecasts 4.8% growth YoY in online holiday spending
Adobe Experience Cloud on pace for record earnings
These earnings results came before Adobe announced it was adding the Firefly image generator to its products. Constantine von Hoffman on September 15, 2023 Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $ 4.09 per share … Continue reading Adobe Experience Cloud on pace for record earnings
Adobe, Amazon and Salesforce in this week’s AI martech releases
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. Constantine von Hoffman on September 14, 2023 Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a … Continue reading Adobe, Amazon and Salesforce in this week’s AI martech releases
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe by Laurie Sullivan @lauriesullivan, August 8, 2023 Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, according to the Adobe Digital Price Index (DPI). Prices fell for 11 of the 18 categories tracked by Adobe … Continue reading Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Adobe ‘I Love You, Acrobat’ Launches With Its ‘Own Kind Of Music’
Adobe ‘I Love You, Acrobat’ Launches With Its ‘Own Kind Of Music’ by Laurie Sullivan @lauriesullivan, June 29, 2023 Adobe teamed up with comedian Hasan Minhaj on a series of advertising campaigns to “liberate” people from paper, celebrating 30 years since its invention of the PDF. The I Love you, Acrobat spot launched this week, … Continue reading Adobe ‘I Love You, Acrobat’ Launches With Its ‘Own Kind Of Music’
Adobe announces Firefly for AI-driven creative
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI. Kim Davis on March 21, 2023 Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative … Continue reading Adobe announces Firefly for AI-driven creative