Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action
See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. Caroline Hodson on May 30, 2025 Managing a customer’s experience throughout their complex journey is challenging. Interests and behaviors do not work in straight lines, and too often, the insights we capture are out of … Continue reading Turn disconnected insights into action with a lifecycle-driven strategy
Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. Stephanie Trovato on December 19, 2024 Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only … Continue reading The science behind high-performing calls to action
Chrome for mobile adds handy action shortcuts for local businesses You’ll also see live sports scores in the Discover Feed. will shanklin Wed, Jun 26, 2024 Google Google is making subtle quality-of-life improvements to the Chrome mobile apps. The Android and iOS versions of the browser now offer quicker access to crucial info, … Continue reading Chrome for mobile adds handy action shortcuts for local businesses
May 31, 2024 Merrill Lynch settles class action racial discrimination lawsuit for $20 million The lawsuit alleges that African American advisers employed by Bank of America-owned Merrill received less compensation and promotions than their white counterparts—and were terminated at higher rates. BY Associated Press Merrill Lynch has agreed to pay nearly $20 million to settle a … Continue reading Merrill Lynch settles class action racial discrimination lawsuit for $20 million
Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees The lawsuit alleges Visa and Mastercard bribed Apple to hamper competition, which drove up merchant fees. Cheyenne MacDonald Sat, Dec 16, 2023 REUTERS / Reuters A proposed class action lawsuit has accused Apple of accepting a form of … Continue reading Apple, Visa and Mastercard sued in proposed class action antitrust case over Apple Pay card fees
Apple is settling a class action lawsuit over Family Sharing for $25 million You might just get a payout up to $50. Malak Saleh Updated Sat, Dec 16, 2023 AP If you used Apple’s Family Sharing feature with at least one other person and bought a subscription to an app through the App Store … Continue reading Apple is settling a class action lawsuit over Family Sharing for $25 million
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours. Constantine von Hoffman on September 20, 2023 There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about … Continue reading Salesforce says an internal action caused service outage
By Kathleen Davis June 29, 2023 The Supreme Court issued its decision in Students for Fair Admissions, Inc. (SFAI) v. President and Fellows of Harvard and SFAI v. University of North Carolina today. The court said that admissions programs that relied in part on racial considerations violate the Constitution, effectively ending affirmative action in the United States. … Continue reading SCOTUS overturns affirmative action: What it means for workplace DEI
