Tag Archives: Acquires

BlueConic acquires experience-creation company Jebbit

The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit’s creator interface. Chris Wood on July 10, 2024   Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to … Continue reading BlueConic acquires experience-creation company Jebbit

Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space.  There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Audio giant Rode acquires rival Mackie to expand its focus on creators

Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk   Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators

Acquia acquires tech platform to expand DXP capabilities

The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities

Omnicom acquires Flywheel Digital for e-commerce growth

Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023   Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The acquisition of Flywheel Digital … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan  @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer