Tag Archives: Achieve

How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

Michael Ullman — November 2, 2017 Follow @ecomresults — November 2, 2017 Image: PEXELS When Google launched Adwords back in 2000, it was a virtual cash machine, seemingly able to generate sales on demand. The pay-per-click model was an entirely new paradigm: any business could target any individual question, phrase, or keyword search with an … Continue reading How To Achieve Ever-Improving Ad Results – Even If You Don’t Know What You’re Doing

How to identify the best publishers to help you achieve your business goals

How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017   Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals

Achieve big testing wins by analyzing results by device type

Responsive design sites utilize the same HTML for users, regardless of device — but that doesn’t mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost. Abraham Nord on September 8, 2017   … Continue reading Achieve big testing wins by analyzing results by device type

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017   Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results

7 Strategies Small Business Owners Will Adopt To Achieve Growth in 2017

Brian Sutter — February 9, 2017 Follow @SmallBizBrian— February 9, 2017 It’s a big year for small businesses. There’s a new president, a new administration with new policies and all the while, the increasingly digital world is becoming more complex and competitive. Even with all the changes, nearly half of the 1,100 small businesses surveyed … Continue reading 7 Strategies Small Business Owners Will Adopt To Achieve Growth in 2017

The evolution required to achieve a sustainable online ecosystem

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem