Tag Archives: Accurate

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

William Comcowich — August 20, 2018 Follow @GleanTeam — August 20, 2018 Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a positive to negative scale indicates how consumers feel about company products, the company’s response to current news, or the seriousness of a recent PR … Continue reading How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

Small business owners: 3 steps to creating accurate Google Analytics reports

Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016   “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports

Search Marketing Trust Is Built On Accurate Information

by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information

Why You Need To Be More Accurate on Your Website

by Graham Jones February 13, 2016 Follow @grahamjonesFebruary 13, 2016 Almost everywhere you look for business advice these days you will find people telling you that you need to demonstrate you are an expert. However, new research suggests that it is better to focus on being more accurate on your website, with expertise being much … Continue reading Why You Need To Be More Accurate on Your Website

Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]

by Megan Tonzi November 28, 2015November 28, 2015 Are your reps improving their data and conversions? According to Dun & Bradstreet’s State of B2B Marketing Data 2015, 54% of the 223M+ data records that were analyzed did not include a phone number. Organizations that are lacking a complete and consistent view of their prospects run … Continue reading Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]

How Demand Generation Marketers Get The Most Accurate Online Conversion Data

Andrew NguyenAugust 1, 2015 Marketers get online conversion data from every advertising platform they use. This creates a need for a third party platform to help marketers measure online conversion data coming from multiple platforms. Without the ability to distinguish which prospects converted, and when the conversion happened, marketers can’t see what’s happening in their … Continue reading How Demand Generation Marketers Get The Most Accurate Online Conversion Data

12 Tips To Blog A Conference The Fun And Accurate Way

Mari KaneApril 24, 2015 To blog a conference, you provide information with a sense of immediacy that is a welcome departure from the typical post. Who doesn’t like to read the latest words of wisdom spoken by industry influencers? Conferences and Meetup are not only great places to acquire information of interest to your readers, … Continue reading 12 Tips To Blog A Conference The Fun And Accurate Way