Tag Archives: #39Cardinal

The ‘Cardinal Sin’ Of Data Collection

by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Capturing consumer data without using it to personalize messages should become a “cardinal sin” because it alienates existing and potential customers and limits their desire to share more, according to the first annual L2 Intelligence Report: Data & Targeting 2016. The average brand collects 11 points … Continue reading The ‘Cardinal Sin’ Of Data Collection