Tag Archives: 2025

Thrift, norming and price paranoia will be consumer trends in 2025

Thrift is about more than just saving money says Gartner’s latest consumer and cultural research. Kim Davis on December 18, 2024   Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking … Continue reading Thrift, norming and price paranoia will be consumer trends in 2025

5 essential priorities for marketers in 2025

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency. Angelina Eng on December 16, 2024   The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 … Continue reading 5 essential priorities for marketers in 2025

Why 2025 is the year for martech optimization, not expansion

2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024   As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets.  The … Continue reading Why 2025 is the year for martech optimization, not expansion

Agentic Commerce And ‘Futurecasting’ Big Bets In 2025

Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025