Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
Tag Archives: 2025
The best budgeting apps for 2025
The best budgeting apps for 2025 Now that Mint has been shut down, here are the best six budgeting apps to help you spend and save wisely. dana wollman · valentina palladino Fri, Dec 20, 2024 Quicken / Engadget Almost a year ago, I was prompted to look for another budgeting app. Intuit, … Continue reading The best budgeting apps for 2025
Thrift, norming and price paranoia will be consumer trends in 2025
Thrift is about more than just saving money says Gartner’s latest consumer and cultural research. Kim Davis on December 18, 2024 Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking … Continue reading Thrift, norming and price paranoia will be consumer trends in 2025
5 essential priorities for marketers in 2025
Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency. Angelina Eng on December 16, 2024 The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 … Continue reading 5 essential priorities for marketers in 2025
This one-hour exercise could save you thousands of dollars in 2025
As 2024 winds to a close, now is the perfect time to conduct an inventory of your spending over the past twelve months. Here’s how spending one hour today can make 2025 your best financial year yet. BY Emily Guy Birken There’s a reason the newest edition of Spotify Wrapped is always a highly anticipated event–even … Continue reading This one-hour exercise could save you thousands of dollars in 2025
What every marketer should watch for in 2025
Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape. Ryan Phelan on December 13, 2024 We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, … Continue reading What every marketer should watch for in 2025
Why 2025 is the year for martech optimization, not expansion
2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024 As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The … Continue reading Why 2025 is the year for martech optimization, not expansion
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
Agentic Commerce And ‘Futurecasting’ Big Bets In 2025 by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2024 As 2025 tempts marketers to chase “the next big thing,” this year’s biggest opportunities will not present themselves as massive leaps, but rather strategic moves that add up to sustainable impacts. It’s no longer about personalization, but rather … Continue reading Agentic Commerce And ‘Futurecasting’ Big Bets In 2025
2025 will be the year of the CIO and CMO collaboration
November 21, 2024 2025 will be the year of the CIO and CMO collaboration These roles need to work together on multiple fronts, on data and brand trust. BY Keith Turco Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this … Continue reading 2025 will be the year of the CIO and CMO collaboration
How Republican lawmakers will reshape tax policy in 2025
November 17, 2024 How Republican lawmakers will reshape tax policy in 2025 Republicans are likely to fight to keep key components in place for the Tax Cuts and Jobs Act. BY The Conversation Although coverage of the 2024 election was dominated by the economy, taxes didn’t get much attention in the run-up to the vote. That’s … Continue reading How Republican lawmakers will reshape tax policy in 2025