Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends Matt Dorman / Last Updated: Jan 9, 2024 Emerging web technologies are changing the way CTOs think about the websites of the future. Globally, forward-thinking companies understand the need to adopt and adapt to tech advancements. They have to in order to reach consumers … Continue reading Future-Proofing Your Website: Adapting to 2024 Web Technologies and Trends
By Lisa Bodell January 05, 2024 With so much importance placed on connecting and collaborating, why is it so unproductive? Collaborative work has become overwhelming and ineffective. On average, we spend 85% of our time in meetings, on emails, on phone calls, and on Slack. It’s too easy to schedule a meeting (just send … Continue reading It’s 2024, try this 3-point approach to make collaboration really work
By Brian Honigman January 06, 2024 You’re not taught in school that being a freelancer is even an option to consider. As a result, it’s a less clearly defined career trajectory. A common misconception with freelance is that it’s primarily a stopgap for professionals to leverage in between full-time roles or a side hustle … Continue reading Going freelance full time in 2024? Here’s how to make it work
By Tracy Avin and Rebecca Price January 09, 2024 It is imperative for all organizations to have a winning retention strategy in 2024. Those who remember 2021 well will know that the Great Resignation was about more than a tidal wave of talent leaving their respective roles and heading for the hills. It was … Continue reading How to retain workers in 2024
By Michael Grothaus January 09, 2024 Unity Software, maker of the popular cross-platform game engine used by developers across the globe, has announced the first major tech layoffs of the new year. In a filing with the Securities and Exchange Commission (SEC) dated January 8, 2024, Unity Software said it will cut “approximately 1,800 … Continue reading 2024 tech layoffs have already started: Unity Software to cut nearly 25% of workforce
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Chris Wood on January 5, 2024 In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth … Continue reading 2024 Predictions: Retail media networks
Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead. Chris Wood on January 3, 2024 Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired … Continue reading 2024 Predictions: Social media’s evolution
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase. Chris Wood on December 29, 2023 In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been … Continue reading 2024 Predictions: Ecommerce and retail
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year. Chris Wood on December 28, 2023 In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even … Continue reading 2024 Predictions: Advertising and digital media
B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout. Chris Wood on December 27, 2023 In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In … Continue reading 2024 Predictions: Data and AI on marketers’ minds
