Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. Lori Weiman on October 5, 2017 It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to … Continue reading 2017 growth hacks: Increase CTR by monitoring competitive offers
How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017 After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4
Matt Brennan — August 22, 2017 Follow @MattLBrennan — August 22, 2017 A list of considerations you should make before you start a blog in 2017. A website without a blog is essentially a home without windows. At the minimum, it is an under-lit home that allows very little light in. It’s a simple analogy, … Continue reading Before You Start a Blog (The 2017 Edition)
Paul Keijzer — August 16, 2017 Follow @Paul_Keijzer — August 16, 2017 cdu445 / Pixabay The year 2016 saw organizations truly embrace and accept the full potential of HR technology. They couldn’t avoid it any longer as it was deeply impacting their employer brand. That played a vital role in shaping HR in 2017. This … Continue reading 4 Unavoidable HR Trends Shaping 2017
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line. Lori Weiman on August 10, 2017 Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional … Continue reading 2017 growth hacks: Use affiliates to improve PPC reach
Jamie Duncan — July 28, 2017 Follow @JD_BizMarketing — July 28, 2017 formsteller_de / Pixabay If you’re a small business owner looking for a cost effective solution to set up a web presence, you can’t do any better than WordPress. It’s the most widely used content management system in the world – it’s open source, … Continue reading Top Free Essential WordPress Plugins (2017 Edition)
Mark Miller — July 25, 2017 Follow @MMtwopointfive — July 25, 2017 If you’ve been even remotely connected to the realm of digital marketing recently, you’re no doubt aware of its constant, rapid changes. Digital marketers have been forced to evolve and add new skills to their marketing stack in order to remain competitive. As … Continue reading 8 of the Best Skills to Have Listed on Your Digital Marketing Resume in 2017
Joao Romao — July 18, 2017 Follow @joaoromaolx — July 18, 2017 Social Marketing is becoming more and more complex. Every year new challengers try to grab some of Facebook’s market share. In some cases, it can be a great opportunity for businesses that want to get an edge over the competition. Or a massive … Continue reading The State of Social Sharing 2017 [Infographic]
By Lia Boangiu July 18th, 2017 If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will … Continue reading 8 Blogging Stats For Your 2017 Strategy
Larisa Bedgood — July 14, 2017 Follow @www.twitter.com/V12Data — July 14, 2017 Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year. In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing … Continue reading Email Marketing Report: Optimizing Performance in 2017
