Hi, Welcome Welcome back Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. … Continue reading Online advertising: The funny, fuzzy math
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Wizards of the Coast slashed 1,100 jobs in 2023 as Hasbro CEO took home $9m
Wizards of the Coast slashed 1,100 jobs in 2023 as Hasbro CEO took home $9m Brian-Damien Morgan / Last Updated: Jan 2, 2024 It’s a long-standing staple of fantasy games that a dragon sits upon a mountain of gold, obsessed with more and more of the glittering metal. Protecting it at all costs. Little … Continue reading Wizards of the Coast slashed 1,100 jobs in 2023 as Hasbro CEO took home $9m
New York Times sues OpenAI and Microsoft for copyright infringement
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT. Kim Davis on January 2, 2024 Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to … Continue reading New York Times sues OpenAI and Microsoft for copyright infringement
How can marketers help make customer data available automatically and fast?
Here’s actionable advice on automatically and quickly converting data from a range of channels into data you can use. Ana Mourão on January 2, 2024 There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms … Continue reading How can marketers help make customer data available automatically and fast?
Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization
Square Enix plans ‘aggressive’ use of AI to create new forms of content
Square Enix plans ‘aggressive’ use of AI to create new forms of content ‘I believe that generative AI has the potential… to reshape what we create.’ Steve Dent Tue, Jan 2, 2024 Square Enix Generative AI provoked a lot of discussion last year around images, text and video, but it may soon affect the … Continue reading Square Enix plans ‘aggressive’ use of AI to create new forms of content
Ad Industry Loses 30-Year-Old Tool
Ad Industry Loses 30-Year-Old Tool by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2024 Media spend turned the corner halfway through last year, but advertisers will continue to look for cost savings in 2024 — especially when it comes to challenges related to identity management and cookie deprecation. Publishers will deal with the same challenges, … Continue reading Ad Industry Loses 30-Year-Old Tool
This is the future of generative AI, according to generative AI
This is the future of generative AI, according to generative AI Generative AI’s Crossroads: A Deep Dive into Exciting Possibilities and Pitfalls Engadget Thu, Dec 28, 2023 Engadget / AI Illustration As part of our year-end story package, we tasked ChatGPT with writing a guest post about the future of generative AI. The prompt asked … Continue reading This is the future of generative AI, according to generative AI
X loses legal battle against California’s anti-hate speech law
X loses legal battle against California’s anti-hate speech law Maxwell William / Last Updated: Dec 29, 2023 Elon Musk’s X Corp., previously known as Twitter, has failed in its legal attempt to overturn a California law aimed at regulating harmful content on social media platforms. According to a recent Bloomberg report, a federal … Continue reading X loses legal battle against California’s anti-hate speech law
EU digital chief advocates for AI Act, countering Macron’s critique
EU digital chief advocates for AI Act, countering Macron’s critique Maxwell William / Last Updated: Dec 29, 2023 Margrethe Vestager, the EU’s competition and digital chief, has staunchly defended the bloc’s groundbreaking law on artificial intelligence, the AI Act, asserting that it will foster “legal certainty” for tech startups working with AI technologies. This … Continue reading EU digital chief advocates for AI Act, countering Macron’s critique