Hi, Welcome Welcome back AI makes software easier to replicate. The vendors that last become part of how customers operate every day. By Tim Hillison Published on June 2, 2026 For 15 years, vendors built GTM systems to acquire customers and accelerate growth. They measured and optimized for what they could see, including … Continue reading Scale gets you in the door, but workflows keep you embedded
X is now doing TikTok-style reaction videos The feature is only available on iOS devices for now. By Lawrence Bonk June 2, 2026 X X just launched a feature called “React with Video” which lets users record a video as a response to a pre-existing post. The new video will appear with the original post, … Continue reading X is now doing TikTok-style reaction videos
June 02, 2026 Is there a case for performative empathy? BY Tomas Chamorro-Premuzic Empathy has become one of the most appreciated and universal ingredients of work-related potential. Leadership books praise it. CEOs display it on LinkedIn. HR departments measure it, train it, benchmark it, and occasionally weaponize it. In the modern organization, empathy is no longer … Continue reading Is there a case for performative empathy?
Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture. By Navah Hopkins Published on June 2, 2026 It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. … Continue reading Why your best campaign may not deserve more budget
Illinois budget bill targets sports prediction markets with unique transaction tax Suswati Basu Illinois lawmakers have signed off on a budget measure that would create what appears to be the first state tax aimed specifically at sports event contracts traded through prediction markets. The provision was included in the wider revenue package contained … Continue reading Illinois budget bill targets sports prediction markets with unique transaction tax
June 02, 2026 A guide to navigating uncertainty head-on BY Next Big Idea Club Below, Simone Stolzoff shares five key insights from his new book, How to Not Know: The Value of Uncertainty in a World That Demands Answers. Simone is a journalist. His work has been featured in The New York Times, The Atlantic, and on the TED … Continue reading A guide to navigating uncertainty head-on
Payments To Agencies, Freelancers Increasingly Delayed by Laurie Sullivan , Staff Writer, June 2, 2026 A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late – and the problem appears to be getting worse. The Kaplan Group … Continue reading Payments To Agencies, Freelancers Increasingly Delayed
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it. By Pamela Parker Published on June 1, 2026 The pressure to produce more content, faster, with fewer resources is real. And AI has been the obvious answer — 74% of marketers are already deploying or … Continue reading Consumers like AI content until they know it’s AI
June 01, 2026 Max Headroom is the godfather of AI influencers BY R. Vann Graves In 1985, three British writers, George Stone, Annabel Jankel, and Rocky Morton created Max Headroom, a glitching, stuttering synthetic personality derived from a human template for the TV show Max Headroom: 20 Minutes into the Future. They imagined him as satire—a … Continue reading Max Headroom is the godfather of AI influencers
American Eagle Outfitters Invests More In Performance by Laurie Sullivan , Staff Writer, June 1, 2026 American Eagle Outfitters (AEO) spent more money on running its corporate operations and marketing during the first quarter of 2026, primarily due to a deliberate decision to increase its advertising budget. Selling, general and administrative (SG&A) expenses came to … Continue reading American Eagle Outfitters Invests More In Performance
