Hi, Welcome Welcome back In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. Moni Oloyede on February 26, 2025 B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But … Continue reading 5 ways to get your B2B buyers to care in 2025
February 26, 2025 Teachers union sues Trump administration over anti-DEI ultimatum The American Federation of Teachers lawsuit says the Education Department’s anti-DEI memo violates the First and Fifth Amendments. BY Associated Press A new federal lawsuit in Maryland is challenging a Trump administration memo giving the nation’s schools and universities two weeks to eliminate “race-based” practices … Continue reading Teachers union sues Trump administration over anti-DEI ultimatum
February 26, 2025 ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy The Houston startup’s new and improved lander, Athena, is carting NASA and commercial payloads for a lunar cellular network, extreme mobility, and search for sustainable resources. BY Susan Karlin It’s been a year since Intuitive Machines (IM) made history with the first … Continue reading ‘Battle-hardened’ Intuitive Machines takes its next steps toward a lunar economy
Microsoft Copilot offers Voice and o1-powered Think Deeper for free But it’s still offering perks for paid users. anna washenko Wed, Feb 26, 2025 Microsoft Microsoft announced that it is making some features available for free in its Copilot AI assistant. Everyone now has unlimited access to Voice and Think Deeper, which … Continue reading Microsoft Copilot offers Voice and o1-powered Think Deeper for free
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. Eric Dates on February 25, 2025 Stop me if this sounds familiar. You craft a marketing strategy that checks all the boxes: Bold, data-driven and designed to actually achieve the crazy results the broader executive … Continue reading How to bulletproof your marketing pitches
February 25, 2025 Unilever ousts CEO Hein Schumacher after less than two years Schumacher defended his approach and record as CEO and said he regretted leaving Unilever earlier than anticipated. BY Reuters Unilever surprised investors on Tuesday by ousting chief executive Hein Schumacher and replacing him with finance chief Fernando Fernandez, who will focus on speeding … Continue reading Unilever ousts CEO Hein Schumacher after less than two years
AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. Scott Gillum on February 25, 2025 AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research … Continue reading How to protect your marketing survey against AI bot attacks
If you’re a marketer up to the task of learning it, R is useful for statistical computing and data analysis. MarTechBot on February 24, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the R programming language, and how is it used in marketing?
Insights for designing an effective intake process that supports strategic decision-making and operational success. Nickole Brown on February 24, 2025 I’m all in on data as a valuable asset to an organization. It enables employees to perform analyses that drive data-informed decision-making. However, collecting meaningful data must be a priority to create this asset. … Continue reading Data-driven decisions start with effective intake forms
