Hi, Welcome Welcome back May 01, 2025 Why AI companies keep raising the specter of sentience The generative AI revolution has seen more leaps forward than missteps—but one clear stumble was the sycophantic smothering of OpenAI’s 4o large language model (LLM), which the ChatGPT maker eventually had to withdraw after users began worrying it was … Continue reading Why AI companies keep raising the specter of sentience
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Brand trust is the most valuable asset your company owns
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025 Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns
Why online shopping feels like a chore in 2025
May 01, 2025 Why online shopping feels like a chore in 2025 BY Eve Upton-Clark While online shopping remains undeniably convenient, many are beginning to wonder: Is it still fun? According to a new study from Criteo, 75% of consumers now see online shopping as purely “functional.” For a growing number of shoppers—particularly younger ones fueling … Continue reading Why online shopping feels like a chore in 2025
B2B marketing can’t hide from change forever
The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. Scott Hornstein on April 30, 2025 At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and … Continue reading B2B marketing can’t hide from change forever
Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience
Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience John Medina Apr 30, 2025 Reliable. Scalable. Trusted. The Proven Leader in Website Platforms. There’s no shortage of content management systems vying for your attention, but when it comes to search performance, speed, and flexibility, nothing rivals the self-hosted … Continue reading Why Self-Hosted WordPress Is Still the Best CMS for SEO, Speed, and User Experience
5 tips for marketers planning to evaluate B2B data vendors
Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. Mike Pastore on April 30, 2025 There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with … Continue reading 5 tips for marketers planning to evaluate B2B data vendors
Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
April 30, 2025 Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items BY Sam Becker Fraud remains a huge issue, with reports increasing 25% between 2023 and 2024, according to recently released data from the Federal Trade Commission (FTC). That amounted to consumers losing more … Continue reading Did you lose your wallet? AT&T wants to help you recover your ID cards and other important financial items
AI’s Twisted Landing Page Navigates Around Ad Quality
AI’s Twisted Landing Page Navigates Around Ad Quality by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2025 It’s an old problem with a new twist since the search industry added generative AI to its tool chest. But this predictive model that improves navigation for better search ad visibility and engagement based on a landing page … Continue reading AI’s Twisted Landing Page Navigates Around Ad Quality
OpenAI adds shopping features to ChatGPT Search
The new feature is available in fashion, beauty, home goods and electronics categories. Barry Schwartz on April 29, 2025 OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is … Continue reading OpenAI adds shopping features to ChatGPT Search
EA reportedly cancels another Titanfall game, lays off several hundred employees
EA reportedly cancels another Titanfall game, lays off several hundred employees Respawn says it’s refocusing its resources on Apex Legends and Star Wars Jedi. will shanklin Tue, Apr 29, 2025 EA / Respawn The gaming industry continues to bleed workers and cancel games, with EA back for another round of brutal news. … Continue reading EA reportedly cancels another Titanfall game, lays off several hundred employees
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