An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
June 05, 2025 Joann, Rite Aid, JCPenney, and other store closings contribute to a 274% surge in retail layoffs in 2025 BY Natasha Etzel Layoff announcements from U.S. employers have increased 80%, to 696,309 job cuts, through May of this year. That’s in comparison with the 385,859 cuts announced throughout the first five months of 2024, … Continue reading Joann, Rite Aid, JCPenney, and other store closings contribute to a 274% surge in retail layoffs in 2025
June 05, 2025 We can reshore American manufacturing BY Matthew A. Chang In my last Fast Company column, I shared my reasons for manufacturing my electric trucks in the U.S. I’m not alone. While near-shoring to North America has been underway for several years, the current tariff shifts and shipping complexities make U.S. manufacturing a higher … Continue reading We can reshore American manufacturing
April 24, 2025 Workers are interrupted up to 275 times a day BY Pavithra Mohan Even as the right to disconnect movement has picked up steam, true work-life balance is still hard to come by for many employees. Fielding emails and other work-related messages after hours continues to be the norm across workplaces, despite ample evidence … Continue reading Workers are interrupted up to 275 times a day
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025 Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers? The … Continue reading Should creative operations report to creative or MOps?
April 23, 2025 What Steve Jobs can teach us about rebranding BY David Placek A company’s corporate brand name should be its hardest working marketing asset. Nothing will be used more often or for longer than the company’s name. And in a world where competitors can copy almost everything else, they can’t duplicate your name. However, … Continue reading What Steve Jobs can teach us about rebranding
69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Constantine von Hoffman on April 23, 2025 B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report … Continue reading B2B marketers want results, not more technology
June 04, 2025 Can healthcare go green without compromising safety? BY Lisa Anderson U.S. hospitals generate nearly six million tons of waste each year, and a single patient can be responsible for more than 30 pounds a day. Much of that waste comes from the operating room (OR), which accounts for up to a third of … Continue reading Can healthcare go green without compromising safety?
Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. Brianna Miller on April 22, 2025 Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. The recent panel discussion “ABM is Shifting. Is Your Strategy Keeping … Continue reading Is your ABM strategy keeping up with the times?
The Internet Has A Trust And Transparency Problem by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2025 The advertising industry is reeling from Google’s decision to abandon plans that would have allowed users to opt out of being tracked by advertisers. Google announced Tuesday that it will keep third-party cookies in their current form and will not … Continue reading The Internet Has A Trust And Transparency Problem
