Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Steve Petersen on July 16, 2025 In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward … Continue reading Martech maestros focus on internal processes — and drive external success
Google OS Merger: Implications For Advertisers by Laurie Sullivan , Staff Writer, July 15, 2025 Google’s plan to combine ChromeOS and Android into one platform has begun. It may not seem like a monumental task or one that will make a great difference to advertisers, but it will. Sameer Samat, president of Google’s Android ecosystem, … Continue reading Google OS Merger: Implications For Advertisers
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users. Constantine von Hoffman on July 15, 2025 Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according … Continue reading GenAI taking over digital video buyers’ creatives
July 15, 2025 How this Florida county is using new 911 technology to save lives BY Associated Press When an emergency happens in Collier County, Florida, the 911 calls go to one of the most high-tech communications centers in the U.S., where callers can send text and video from the scene to dispatchers. Moving to what’s … Continue reading How this Florida county is using new 911 technology to save lives
AI isn’t replacing marketers—it’s transforming them. Discover what the future holds and why most orgs still aren’t ready for it. Vertesia on July 15, 2025 Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM)—from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the … Continue reading Six predictions about AI and marketing that may surprise you by Vertesia
Never fear, reaction videos are still allowed under YouTube’s new ‘inauthentic content’ policy The company offered several examples of dos and don’ts for its revised monetization rules. Anna Washenko Updated Mon, July 14, 2025 REUTERS / Reuters YouTube has clarified its rules about repetitious content and your favorite reaction video channel won’t be impacted. Earlier … Continue reading Never fear, reaction videos are still allowed under YouTube’s new ‘inauthentic content’ policy
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind. Jaina Mistry on July 14, 2025 We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those … Continue reading The most underrated B2B channel? Your newsletter
Why You Should A/B Test Landing Pages When Running Digital Ads Tamara Freethy Jul 14, 2025 Landing Pages Are Crucial for Paid and Organic Traffic When it comes to digital marketing, your landing page is just as important as your traffic source. Whether you’re investing in Google Ads, Meta Ads, Microsoft Ads, or building your … Continue reading Why You Should A/B Test Landing Pages When Running Digital Ads
When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025 Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now
July 14, 2025 5 work-from-home purchases worth splurging for BY Doug Aamoth Aside from the obvious, one of the best parts of the work-from-home revolution is being able to outfit your workspace as you see fit. And if you spend your days squinting at a tiny laptop screen, yelling into a tin-can microphone, and wondering if … Continue reading 5 work-from-home purchases worth splurging for
