Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. Jeanne Jennings on October 24, 2025 It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger — and higher up the org chart. If you’re … Continue reading Do you know who’s on your email list?
Autumn Budget 2025: UK gambling firms brace themselves for sharp tax rises – what to expect Suswati Basu The UK government is preparing a sweeping overhaul of gambling taxes in its Autumn Budget 2025, which could shake up one of the country’s most profitable yet controversial industries. Chancellor Rachael Reeves has been … Continue reading Autumn Budget 2025: UK gambling firms brace themselves for sharp tax rises – what to expect
We discussed AI-powered performance monitoring and optimization at the MarTech Conference. Here’s a recap. MarTechBot on November 12, 2025 In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s why AI is stepping in … Continue reading Let’s discuss performance monitoring and optimization with AI
Who is Ossi Ketola and what is his net worth? Duel Casino owner claims X accounts banned Joel Loynds Duel Casino owner and infamous online personality Ossi Ketola, has caused another round of online drama after being banned on X, formerly Twitter. The Elon Musk-owned platform didn’t provide a reason for the … Continue reading Who is Ossi Ketola and what is his net worth? Duel Casino owner claims X accounts banned
October 25, 2025 Why you should kill the standing one-on-one meeting
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. Mike Pastore on October 24, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think … Continue reading AI is changing the hiring practices of marketing agencies
YouTube: What Gets Consumers To Purchase? by Laurie Sullivan , Staff Writer, October 24, 2025 YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they have purchased a product discovered on YouTube, … Continue reading YouTube: What Gets Consumers To Purchase?
October 24, 2025 Social Security payments will see these 3 changes in 2026: What to know about updates to benefits
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
