How AI Will Transform B2B Marketing

3 Ways Artificial Intelligence Is Transforming B2B Marketing


The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. and that you’ll want pancakes almost immediately. It closes the blinds, orders breakfast, and prepares your home so everything’s ready when you stumble out of bed.

OK, maybe that’s premature for mainstream technology. But for marketers, a similar future is not far off: 80 percent of marketing executives believe AI will revolutionize the marketing industry over the next three years.

How AI Will Transform B2B Marketing

Charles Poladian is a journalist by trade, but a true creative at heart. The New York-based storyteller has covered health, space, tech, video games, eSports, breaking news and trending topics for various websites, including International Business Times. At IBT, Poladian drove traffic through smart SEO, keyword integration and engaging content with an average of 300,000 unique visitors a month.