by Debi Lewis December 31, 2015 Follow @jebrawebDecember 31, 2015 2015 brought us some subtle, seemingly-invisible changes in the way web sites worked to support and enhance the businesses and organizations they represent. For many web site owners, this was less the year of the redesign than it was the year of the behind-the-scenes tweak. … Continue reading 3 Things You Should Have Done for Your Web Site Last Year
by Rick Whittington December 24, 2015 Follow @rickwhittingtonDecember 24, 2015 You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they’re looking to form solution sets — possible solutions to the issues they face. Your virtual presence (website content, social media … Continue reading How Your Website Affects Your Customer’s Decisions
by Elizabeth Williams December 23, 2015December 23, 2015 My agency suit friend, Marc, has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or … Continue reading Why Your Website is About to Become a Lot Less Important
by Kimberly Grimms November 30, 2015 Follow @https://twitter.com/kimberlygrimmsNovember 30, 2015 Creating a blog or a website entails a painstaking process where you think about details such as content, design, and so on. After setting up your space on the World Wide Web, your next challenge lies in establishing your online presence among your target audience. … Continue reading How to Get Your Website Noticed in 6 Steps
by Mike Moran November 29, 2015 Follow @MikeMoranNovember 29, 2015 I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them. I say that you ignore … Continue reading Why Don’t You Value the Website Searcher?
By Matt Beswick November 17th, 2015 Making sure any website is laid out properly is important but for e-commerce it’s imperative. From a user’s point of view your site needs to be simple to navigate and easy to understand while search engines need to be able to crawl and index your site as effectively as … Continue reading Getting E-Commerce Site Structure Right
by Personal Branding Blog November 14, 2015November 14, 2015 When it comes to building a personal brand it’s important to attract and new website visitors. While having a descriptive About Us page in place is good there may not be enough information to capture their interest. In order to reach your audience you need provide … Continue reading More Personality with a Unique About Us Page
by Tim Ash November 13, 2015 Follow @tim_ashNovember 13, 2015 404 pages can be the worst. They are a kick to the shin for users who are actually managing to be somewhat productive, for the most part. We say “can be” and “for the most part” because sometimes, brands that serve those errors turn those … Continue reading 404 Error Basics: How to Design the Perfect 404 Page
