by Renee Shupe July 11, 2016 Follow @reneeshupeJuly 11, 2016 Much of my time I spend looking at or reviewing websites and too many times I see websites that are simply missing the mark. Most often I’m seeing something that is created without much thought and often it appears that the website has been designed … Continue reading Are You Thinking Strategically About Your Website?
Category Archives: Website Special Guidelines
Favicons: The Must-Have Website Accessory
by Erika Dickstein July 10, 2016 Follow @springinsightJuly 10, 2016 When it comes to talking website strategy, I usually focus on simple, but dramatic elements that make a big difference to the look and feel of your website. For example, if you want users to associate your brand with their comfort, avoid website elements that … Continue reading Favicons: The Must-Have Website Accessory
Be Honest: Does Your Business Page Pass the Eye Test?
by Tabitha Jean Naylor June 26, 2016 Follow @TabithaNaylorJune 26, 2016 No matter what industry you’re in, if you want your company to be successful, you have to establish a web presence. There’s no way around it. People turn to their smart phones and computers for everything these days; to help them locate the nearest … Continue reading Be Honest: Does Your Business Page Pass the Eye Test?
How To Manage First Impressions
Larry Kim, 2016 Jun 27 What you’re unintentionally telling people about yourself might shock you. I shared an infographic recently that has really had me thinking about the impressions we make on others. Have you ever gotten the cold shoulder and wondered might you might have done to deserve it? Or been passed over for … Continue reading How To Manage First Impressions
Internal Website Search: How to Make Content Searchable on Your Website
by Roman Kniahynyckyj June 25, 2016 Follow @kniahynyckyjJune 25, 2016 A corporate website is chock full of compelling, relevant and searchable information about a company – from product descriptions to location pages to blog posts. Many times companies place an emphasis on their Google search results rankings but tend to overlook the importance of internal … Continue reading Internal Website Search: How to Make Content Searchable on Your Website
5 Trust Symbols to Add to Your Website
by Amanda Clark June 23, 2016 Follow @GrammarChicIncJune 23, 2016 Do customers trust your brand? That’s always been an important question for businesses and sales professionals to address, but it’s taken on a new urgency in the era of digital commerce. After all, if you’re doing business primarily through your website, customers may never have … Continue reading 5 Trust Symbols to Add to Your Website
Poor Website User Experience is Affecting Your Bottom Line
by Scott Meyer June 21, 2016 Follow @ScottmeyerJune 21, 2016 The ultimate goal for an eCommerce site is to make sure shoppers can complete a purchase as quickly and smoothly as possible. Nothing should interfere with the online checkout process. However, when marketing is constantly adding new vendor technologies such as social media sharing tools, … Continue reading Poor Website User Experience is Affecting Your Bottom Line
4-Step Formula for Creating an Attention-Grabbing Headline
by Ryan Kh June 17, 2016 Follow @ryankhgbJune 17, 2016 There are a lot of factors that motivate people to visit a page, but in most cases it really comes down to having an awesome headline. After all, the title and a snippet is often the only thing they have to base their decision on … Continue reading 4-Step Formula for Creating an Attention-Grabbing Headline
11 Keys to Keep Visitors On Your Site Longer
by Andrew Macey June 17, 2016June 17, 2016 For most businesses, the website is the primary driver of inbound leads. There is often a direct correlation between the quality of a lead and how much time they have spent on your website. Because of this, marketers are constantly working to increase the time visitors are … Continue reading 11 Keys to Keep Visitors On Your Site Longer
First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
by Irene Brinker June 17, 2016June 17, 2016 Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Planning and Construction Litigation, etc. When a prospective client searches for your business online, how do they know that you’re an … Continue reading First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
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