Website Personalization Required, But Retail Struggling To Make It Work by Laurie Sullivan @lauriesullivan, October 20, 2022 Heading into this year’s online holiday shopping season, 55% of the 4,000 U.S. and U.K. consumers who responded to a survey cite poor fit as the top reason for returns when buying online, followed by unmet product expectations … Continue reading Website Personalization Required, But Retail Struggling To Make It Work
Michael Bellina — June 19, 2017 Follow @MigmanMedia— June 19, 2017 I know you have seen the ads for Wix and SquareSpace and GoDaddy and others touting easy, do-it-yourself, “professional looking websites” that will fit any company budget. Truthfully, they are not lying, you will have a website when you are done. What they don’t … Continue reading Here’s What All Those Website Companies Aren’t Telling You
by Rohan AyyarOctober 14, 2016 It’s probably easier to build your own website than it is to get an oil change for your trusty car. Well, almost… With the multitude of website building platforms, plug-and-play components and hosting services available today, a slick website that does what you actually want it to do is not … Continue reading The No-BS Guide to Increasing Engagement on Your Website
by Katie Hrdy May 6, 2016 Follow @misskatiehrdyMay 6, 2016 It’s a decision that marketers often wrestle with — whether to present messages that are highly relevant to a small portion of your website visitors, at the risk of alienating, annoying or turning off the rest of your visitors. Let me give an example. Let’s … Continue reading 5 Do’s and Don’ts for Geo-Targeted Website Personalization
