Kevin George — November 5, 2016 Follow @imkevin_monk— November 5, 2016 An email marketing campaign is like a house. Its built brick-by-brick by combining different elements such as Email deliverability, Subject line, clean list, personalization and most important, a campaign specific landing page.Even though important, the landing page is sometimes overlooked or not optimally utilized. … Continue reading Role of a Landing Page in an Email Campaign
Will Kerschbaum — November 2, 2016 Follow @billkerschbaum— November 2, 2016 If you’re like most B2B companies, your website visitor-to-contact conversion rate is less than 2%. By comparison, the top 25% of companies are converting at a significantly higher rate of more than 5%. But to increase your overall conversion rates, you need conversion points, … Continue reading 7 Stats-Based Fixes for Greater Landing Page Conversion Rates
Sarah Greesonbach — October 27, 2016 Follow @awyeahsarah— October 27, 2016 The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it’s your landing pages’ job to turn those visitors into leads. While many companies … Continue reading 3 Experts Weigh In on Effective Landing Pages That Work
by Ari Gillam Follow @arigillamOctober 25, 2016 What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you “don’t believe the hype” or you are eagerly jumping on the bandwagon – your bias, whether negative or positive, is derived from social proof. For example, if you … Continue reading How To Use Social Proof on Landing Pages
by Brad Smith Follow @bsmarketerOctober 8, 2016 When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people. But the images you use on your landing pages are the next critical component to nailing down landing page best practices. Why? Landing page images have been … Continue reading The Art & Science of High-Converting Landing Page Images
by Laura MacPhersonOctober 7, 2016 How’s your online marketing performing? Are you getting the results you want? Are the people clicking on your ads or your email CTAs taking action when they land on your site? Bottom line, are you getting the phone calls or form fills you need? If not, landing pages may be … Continue reading Landing Pages are the Missing Link in Your Online Marketing Strategy
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice. Mona Elesseily on October 7, 2016 When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss … Continue reading The 7 best ad and landing page elements to boost online conversions
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 Something weird happens to someone when they watch an entire season of a show over a weekend. You can start seeing things… Strange things… This happened to me when I recently watched all 8 episodes of the Netflix series, Stranger Things in a single day. (No judging!) Now … Continue reading 4 Strange Things To Optimize Landing Page Conversions
by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs
by Bonnie Harris Follow @waxgirl333September 11, 2016 Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these landing pages to … Continue reading 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page
