by Nic WintersSeptember 9, 2016 It’s time to say goodbye to an old friend — the rotating carousel of hero or banner images at the top of your homepage or other areas on your website. You can recognize it immediately when you land on a website that has one. The content on the homepage changes … Continue reading The Last Go-Round for the Homepage Carousel
by Emma Siemasko Follow @emmafayesAugust 7, 2016 A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away. “WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they read the whole thing, and still…no conversion.” Sound familiar? Marketers everywhere work tirelessly to optimize … Continue reading 6 Landing Page Copywriting Principles for More Conversions
by Camille FrancAugust 21, 2016 There’s a lot of confusion over the “ideal” landing page conversion rate. In reality, a good conversion rate depends a great deal on your goals, your target audience, and your industry. Search Engine Land performed a detailed study in 2014 and found that: 25% of the landing pages it reviewed … Continue reading 6 Tips To Help You Design A Landing Page That Converts
by Allie VanNest Follow @parselyallieAugust 11, 2016 Social networks have become extremely important referral sources for many online media outlets. In light of Facebook’s recent algorithm changes, some digital publishers have become laser-focused on how much traffic the social media giant is driving (or not driving) to their posts. And according to new research from … Continue reading Your Homepage: A Leading Indicator of Social Success
by Andrew Raso Follow @marketinggurus3August 8, 2016 If there’s one thing I’ve learned in all my years of working with clients, it’s that no two landing pages are the same. And even if they are, that doesn’t mean they’ll convert the same way. Every landing page involves an assortment of components used in different ways … Continue reading The 10 Elements That Make a Successful Landing Page
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. Khalid Saleh on July 22, 2016 There are few things more important for conversion rate optimization than your landing page copy. If your … Continue reading 3 signs your landing page copy is leaving your visitors high and dry
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. Marcus Miller on July 11, 2016 We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is … Continue reading The perfect local SEO landing page
by James Scherer July 6, 2016July 6, 2016 Are you driving traffic to your WordPress website? Are you creating content, paying for ads or invested in social media? All of these strategies cost money (even if it’s your time). Do you want to know the single factor that can ensure you’re getting the maximum value … Continue reading Why You Should Add Landing Pages to Your WordPress Site
by Kevin Ho July 5, 2016 Follow @mayoshrimpJuly 5, 2016 Creating a high converting landing page can be one of the most rewarding and frustrating tasks assigned to any marketer. And that’s because there’s an unlimited number of variables that go into why a page converts or not. At any given time there can be … Continue reading 7 Landing Page Growth Hacks To Skyrocket Conversions
by Mehroz Khan July 4, 2016July 4, 2016 Many marketers confuse the concept of a landing page and a homepage, bundling them up as one. It’s important to see these as two different web pages, which are equally important for your website, but have different functions to perform. Your homepage is designed to serve several … Continue reading 4 Conversion-Boosting Tips For Using Landing Page Videos
