Rhett NortonAugust 27, 2015 Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. This isn’t a problem only with websites I once worked with a company where everyone was convinced … Continue reading Half of Your Site Elements Are Useless. Which Half?
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
