Lisa FrankSeptember 29, 2015 Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What … Continue reading Minimize Potential Website Launch Risks by Testing New Features and Pages First
Category Archives: Website Development Guidelines
8 Essential Things In Web Development Checklist To Follow For Your Upcoming Projects
Sarah ClarkSeptember 28, 2015 Launching a website live is definitely no child’s play. A website development should be governed by the principle as to what makes a website search engine friendly. A website needs to reach out to the right kind of audience who are daily surfing the search engine platforms like Google, Yahoo and … Continue reading 8 Essential Things In Web Development Checklist To Follow For Your Upcoming Projects
Tough Choices For Your Next Web Project: Budget And Flexibility
Debi LewisSeptember 24, 2015 As you prepare to build a new website, redesign an old one, or make changes to the way your organization handles its online presence, there are hundreds of tiny decisions that compete for your attention. Do you need a new logo? Do you want to use WordPress, Joomla, Drupal, SquareSpace, Wix, … Continue reading Tough Choices For Your Next Web Project: Budget And Flexibility
Why Website Personalization Increases Conversions
Amrit KirpalaniSeptember 23, 2015 As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale. Personalization makes your customer feel like you truly understand them and massively streamlines your web experience by using big data insights to … Continue reading Why Website Personalization Increases Conversions
Top 5 Single Plug-ins for After Effects
Kevin P McAuliffeSeptember 19, 2015 Many people think that once they have purchased a big plug-in pack that they will never need to purchase another effect again. Unfortunately, that’s not necessarily true. Sometimes you need to purchase individual plug-ins, either because a specific effect in the bundle is missing some features, or might not have … Continue reading Top 5 Single Plug-ins for After Effects
Making the Most of Website Testimonials
Richard HoweSeptember 15, 2015 Client testimonials are a great way of making your company appear reputable, professional and trustworthy. If a visitor to your site is in any doubt about ordering a product or buying a service, a well-phrased and positioned review from a real-life client can be just what they need to make that … Continue reading Making the Most of Website Testimonials
5 Lessons I Learned from Building My First Website
Emilia TotzevaSeptember 11, 2015 I do not have a web development background. I studied marketing in college, and all of my past jobs and internships revolved around marketing. So, in an attempt to branch out and develop some new skills, I volunteered to work on a website redesign for a client. It wasn’t easy. It … Continue reading 5 Lessons I Learned from Building My First Website
5 Issues 97% of Testing Teams Want to Fix
Shana RusonisSeptember 7, 2015 “Optimization is a journey, not a destination.” We’ll often point to this statement as a guiding light for our own testing, and as a recommendation to our thousands of customers—testing and optimization are iterative, learning-driven processes that are ongoing. Experimentation means that nothing about your digital experience should remain fixed for … Continue reading 5 Issues 97% of Testing Teams Want to Fix
Four Tips for Getting an A/B Testing Program off the Ground
Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground
Why Professional Photography Matters On Your Website
Missi FreimarkAugust 28, 2015 How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. But if you aren’t using the right photography on your site, you could be sending the opposite message. Your website says a lot about your … Continue reading Why Professional Photography Matters On Your Website
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