KeriLynn EngelOctober 29, 2015 If you’re a Dungeons & Dragons aficionado, and a blogger, too, have you ever noticed that both activities use a lot of the same skills? It may not seem like it as first glance, but there’s actually a lot of overlap in the two hobbies (besides their geekiness!). If you have … Continue reading How to Build Your Blog, Dungeon Master Style
Kara JensenOctober 28, 2015 You’ve made the decision to build a new B2B website for your firm. While there is a lot of work that goes into building a new website and it does take time, the end result is usually a vast improvement. At the end of the day, the most important step in … Continue reading Make It Live: Tips to Speed Up a Website Launch
Anastasia LamotchkinaOctober 25, 2015 1. Ensure a Responsive Design Always near the top of Vordik’s list is making sure that a website’s design is entirely responsive. Responsive design means that with the variety of devices currently on the marketplace, your website will need to be able to adapt to screens with a range of width … Continue reading 10 Essentials for Every Business Website
Arielle HurstOctober 15, 2015 At this point A/B testing is a marketing tactic we’ve all heard of. When business owners look to optimize their website these kind of experiments are usually the first place they turn. So why beat a dead horse? Frankly, most businesses do A/B testing wrong. To be fair, it’s not really … Continue reading Why You Suck at A/B Testing
Susan GilbertOctober 15, 2015 What Your Website “About Page” Should Say About You What does your About Page say about your brand or business? Are website visitors leaving without enough information? One of the most critical components of a website is the About Section, which should answer important questions about what you have to offer … Continue reading Is Your Website About Page Missing the Mark?
Elizabeth WilliamsOctober 8, 2015 What’s on your About Us page? I’ll bet you don’t even know. When was the last time you looked at it? Did you get the summer student to write it eight years ago? Did you put that fun 5,000 word history of the company commissioned three CEOs ago? God help us, … Continue reading Your About Us Page Isn’t About You
Lori SoardOctober 8, 2015 Some people call a roundup page a “sneeze” page. Basically, this is a page centered around a theme that repurposes old content and draws the reader to read more on a topic. That format allows us to highlight that month’s content to our readers. It makes it easy for readers to … Continue reading Create a Roundup Page to Greet New Visitors
Debi LewisOctober 2, 2015 We have all become masters of online research in recent years, and perhaps none are so masterful as business owners. Need to find the best quality (but affordable) business cards? Google it. Need to learn how to use your new Square credit card reader? Surely there’s a YouTube video. Where is … Continue reading Tough Choices for Your Next Web Project: DIY Research vs. Limited Options
Mike SweeneyOctober 1, 2015 Ask your friendly neighborhood head of marketing about her new hires, and she is chock full of enthusiasm. Ask her about her 2016 marketing plan, and she is raring to go. Ask her about her shiny new marketing automation tool, and she is six flavors of hopeful. What about the launch … Continue reading Why Your Website Project Is So Off Track And How To Fix It
Kathleen BoothOctober 2, 2015 Remember the last time you went through a website redesign? Do you have fond memories of the process? If you’re like most people, the answer is a definitive “No!” The process of redesigning a website is complex, time-consuming, expensive and difficult. However, it’s also a necessary evil. Let your website languish and not … Continue reading Growth Driven Design vs. Traditional Web Design
