Richard HoweJuly 16, 2015 First impressions count, and in website terms it’s those first few seconds that will make all the difference as to whether visitors trust your brand. In this blog post, we look at a few areas you can focus on to ensure that you immediately build up user trust. Look and feel … Continue reading Gaining Website Visitor Trust
Helen GeraghtyJuly 11, 2015 Are you losing customers because of something as simple as the colour of a button on your website, or the positioning of your text? Although you may not realise it, every decision that you make online is probably influenced to some degree by simple, ingrained, psychological factors that you’re not even … Continue reading How to Use Psychology to Improve Your Website’s Performance
Chris HortonJuly 7, 2015 SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, … Continue reading Forget Link Building: Time to Embrace the Google Knowledge Vault
Mike MoranJune 10, 2015 I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of their brand names and product names. That’s not the disturbing part. What bothers me is what I am not seeing. For … Continue reading Are Your Website Searchers Looking Only for Your Brand Names?
Chris CancialosiMay 21, 2015 We’ve all come across this type of person in our careers: the guy who is miserable to work with but who’s also “the top salesman we have.” Or how about “the smartest guy in the room,” who’s also the most unapproachable person you’ve ever met? The talent may well be there … Continue reading Building High Performance Teams Takes More Than Talent
Craig SmithMay 17, 2015 Photo by real-napster via Pixabay With the recent mobile explosion, the need for a fast-loading website has never been greater. Your average website visitor is only going to wait so long for a page to load before they give up and move on to another site. In fact, according to Kissmetrics, … Continue reading How To Speed Up Your Website and Increase Pageviews
Conversion TopicsMay 2, 2015 Depending on how big your company and your web site is, your prioritization will be different, and your toolset will be different. But most of the time, that difference is based on guesswork rather than a model or a framework – the tools just happened to be there at the time … Continue reading Which Web Optimization Tools Should You Be Using?
VerticalResponseApril 28, 2015 Every business needs a website to survive, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. What business wouldn’t want to increase visits? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue. However, you might be … Continue reading 10 DIY Ways to Get More Visits to Your Website
Miriam HaraApril 21, 2015 Website performance is often confused with how a website looks. Although user experience and responsive design are important the key objective of a website is overlooked. Not too long ago, developing websites and making them ‘live’ on the world wide web was a capability that was available only to web programmers. … Continue reading Website Performance: How Does Yours Rate?
Rebekah RichardsApril 22, 2015 Do you struggle to keep up with all of Google’s algorithm updates? You’re not alone. Every time you make an update to your website to adhere to Google’s guidelines, it seems like something new happens, and you’re back to the drawing board. This never-ending game isn’t meant to frustrate you or … Continue reading Want High Growth? Your Website Must Be Mobile Friendly!
