Joel SolomonApril 21, 2015 The Mountain View, California, search giant announced back in February 2015, that they were looking at making the mobile user and their experience a priority. Here, we’ve answered a few common questions about the update, and given you some tips on how to best prepare your website for it. What is … Continue reading All About the Google Mobile Algorithm Update and How to Prepare
Chris JohnsonApril 20, 2015 “Content-first” is a philosophy that leading digital agencies are adopting to guide their clients’ websites in a more efficient and successful direction. It emphasizes the importance of putting your website content before everything else as content is the reason users are there. The need for content strategy A solid content strategy … Continue reading A Content-First Approach to Redesigning Your Website
Adam BaetuApril 19, 2015 Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as … Continue reading Design Differences When Sending B2B and B2C Emails
Taylor NelsonApril 19, 2015 They Aren’t As Bad As You Think When I first started in online marketing I stayed far away from any conversion strategy that had to do with website pop-ups. Why, you ask? Because I hated them and I found them very intrusive. I thought they would reflect negatively on my brand, … Continue reading Pop-Ups, Stop Dreading Them & Start Driving Results
Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question — is this a good thing? Kristine Schachinger on April 17, 2015 Infinite scroll (or “endless scroll”) is a web design technique that automatically loads new content as a user scrolls down a webpage, presenting the user with … Continue reading Infinite Scroll: Is It Right For Your Site?
Ryan PinkhamApril 16, 2015 When you run a small business, time is one of the most valuable resources you have available. When Constant Contact surveyed small business owners and asked them how much an extra hour in their day would be worth — the average was $ 273, with responses ranging all the way up … Continue reading How To Create A Website That Builds Credibility And Makes It Easy To Sell Your Services
Darren CarpenterApril 10, 2015 Creating the perfect web design is a daunting task, and goes far beyond creating a beautiful, content-rich site. Here are five tips to help you get started. 1. Know your market Research is the foundation of any graphic design project – web design is no different. Getting under the skin of … Continue reading 5 Tips For the Perfect Website Design
John McTigueApril 6, 2015 The secret to a successful SaaS marketing website isn’t really a secret. It’s a formula born out of common sense with a strong tilt toward your customers. What do they want? You should know this because it’s the essence of good product design. If you understand your customers and build your … Continue reading A Formula for Successful SaaS Website Design
Lindsey McFaddenApril 2, 2015 Beautiful design is just as important as personalized, relevant content in today’s email marketing. Many marketers are seeing their audiences go the way of mobile email reading, which makes it essential to be designing messages for these devices. There are many approaches to mobile email design. Many marketers still go the … Continue reading Responsive Design vs. Fluid Design
by Lindsey Marino March 24th, 2015 A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage. Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewer. Clients typically … Continue reading What Is A Landing Page And How Is It Used?
