Zac JohnsonMarch 23, 2015 Split testing your ad copy, marketing campaigns and of course your landing pages can have a huge impact on the longterm success of your campaigns and online business. With millions of articles out there on pretty much anything, you can waste a lot of time and even get false information if … Continue reading 4 Expert Resources to Improve Landing Page Split Testing
Sylvia FoersterMarch 23, 2015 Graphic design isn’t a process many people are familiar with. It can be hard to envision how one can create something from nothing. With building construction, you can drive by a site and see the foundation get poured, the frame go up, and as the weeks go by, you can see … Continue reading What is the Design Process?
Govind AgarwalMarch 19, 2015 It is essential to maintain rankings for your website on a regular basis. An unexpected drop could make or break a business. A ranking- whether high or low, is not permanent. Even though some pages on a website may rank high, it is advisable to continue building and adapting your optimization … Continue reading Top 10 Techniques to Make Old Pages Rank in Google Again
Ryan LawMarch 18, 2015 Landing pages are where those ceaseless blogging efforts come to fruition. They’re where your content marketing investment realizes its return, and your engaged blog readers become grateful customers. To help you improve the conversion rates of your landing pages, whether from blog posts or paid traffic avenues, I’ve covered five psychology-inspired … Continue reading 5 Super Simple Ways to Optimize Your Landing Pages
Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month. Martin Beck on March 17, 2015 Twitter’s efforts to improve its welcome mat for people who aren’t signed into Twitter continue, but they continue to be mostly under wraps. Twitter has been experimenting with a … Continue reading Up Close With Twitter’s New Home Page & Topic Area
Amanda ClarkMarch 17, 2015 The landing page is an essential component of any business website. The term refers to a page—usually quite short and simple—that boldly asks readers to take a particular action, such as buying a product, downloading a file, or signing up for an e-mail list. Landing pages are goal-oriented and action driven, … Continue reading 5 Ways to Make Your Landing Pages Better
Tara AlemanyMarch 16, 2015 Typically, when Google makes a change to its algorithm, website developers are left in the dark. We don’t know when they’re coming or what the change is. If we did, then it might allow us to “game the system” to ensure that our websites have just the right bells and whistles … Continue reading Is Your Website Ready for Mobilegeddon?
Carly MurphyMarch 14, 2015 Before you begin a website redesign, you need to first ask yourself if it is truly necessary. If the answer is yes, why? Knowing the answer to this will help establish goals for the website redesign and will help you focus your efforts. Once you know what you’re trying to accomplish, … Continue reading How to Plan and Launch a Successful Website Redesign
Tracey WallaceMarch 10, 2015 Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index. This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. … Continue reading Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings
Debi LewisMarch 9, 2015 You have an “About” page. You have a blog. You have a very nice slideshow with images of your products or your offices or some vague-looking nature scenes. If your web site were an awards show gown, it would be timeless high fashion: classic, clean, and always in style. But all … Continue reading Who Wore It Best?: How to Accessorize Your Web Site with Social Media
