Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. Dave Davies on March 14, 2018 OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those … Continue reading Optimize for voice search by keeping it short and to the point
Riding The Voice Wave by Mike Dougherty , Op-Ed Contributor, March 8, 2018 Ever since the dawn of science fiction, people have been fascinated by the idea of talking with computers — think Knight Rider, Star Trek and HAL 9000 from 2001: A Space Odyssey. With the development of speech technology, VXML and voice applications, … Continue reading Riding The Voice Wave
Navneet Kaushal — February 22, 2018 Follow @navneetkaushal — February 22, 2018 A decade ago, voice activated devices were just a figment of some wild scientist’s imagination. But in the world of technology, anything can happen in 10 years. And it did. Voice recognition systems, voice activated devices, and virtual assistants have revolutionized the world. … Continue reading Voice Search: Why You Need To Listen To Google On This One!
Do you think voice search is the next “big thing” digital marketers need to watch for? Contributor Bryson Meunier isn’t so sure and feels there are limited marketing opportunities, based on his research. Bryson Meunier on February 9, 2018 You may have heard a voice search revolution is upon us. It seems a new article pops … Continue reading What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
People More Comfortable With Voice Search In Public Places by Laurie Sullivan @lauriesullivan, January 29, 2018 The barrier to using voice search or commands in a public place seems to be falling. While more than half — at 60% — of people who use voice search do so at home, many have become less inhibited … Continue reading People More Comfortable With Voice Search In Public Places
Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer. Steve Tutelman on January 17, 2018 Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any … Continue reading Voice search in retail: Evolving the customer experience
Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. Michelle Robbins on November 16, 2017 In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in … Continue reading Voice search: Content may be king, but context is queen in the new voice-first world
Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers
Christie Huber — September 14, 2017 — September 14, 2017 As a fellow marketer, I’m sure you are as focused on your daily search ROI as we are. It can be hard to optimize for the present, much less consider what might impact your search ROI in the future. We all know that smartphones have … Continue reading Voice Search: 4 Ways Marketers Can Prepare Now
Emilia Totzeva — August 28, 2017 — August 28, 2017 Me, to Siri, earlier today – “Siri, what is the meaning of life?” Siri – “I Kant answer that. Ha ha!” (Please note that I changed the default Siri voice to be the voice of an Australian man, which makes the answer so much better.) … Continue reading The Rise of Voice Search: A How-To Guide
