Kari Jo Faulhaber — March 23, 2017 — March 23, 2017 Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video. There are many … Continue reading Before You Hire a Video Production Team, Answer These Important Questions
Ben Legg — March 4, 2017 Follow @bglegg— March 4, 2017 According to IPG Media Lab and YuMe, as far back as 2011, more than 60% of all viewers watching TV spent time distracted by data applications on mobile devices, while 33% watched TV with their laptops open. Just 6% of those monitored watched TV … Continue reading How to Measure the ROI of Digital Video vs TV Ads
Amit Sen — February 22, 2017 Follow @amit_kumar_sen— February 22, 2017 It is imperative for new businesses to devise inventive methods to engage their growing audience and attract potential customers. With the number of open marketing channels proliferating, competition is becomes stiffer by the day. When it comes to promoting a new business, the modern … Continue reading How to Shoot Your First Commercial Video to Promote Your New Business
Tara Banda — February 17, 2017 Follow @tbanda— February 17, 2017 The modern marketplace doesn’t just consist of single stores and companies isolated to a suburb – the ability for people to work from all over the world has enabled them to conduct business from anywhere as well. This also makes the ways we communicate … Continue reading Video Collaboration: A Different View on Communications
By Evelyn Timson February 15th, 2017 With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a … Continue reading Making Videos for Social Media: Do’s and Don’ts
David Murdico — February 10, 2017 Follow @DavidMurdico— February 10, 2017 Video game trailers are ads – wonderful, glamorous, action-packed, over-inflated, self-congratulatory ads. And that’s OK, because just like with movie trailers, we all love them! They’re a window into the soul of the game. They grab a viewer’s attention, show them what the game … Continue reading 5 Keys to Produce a Killer Video Game Trailer
Lydia Cockerham — November 28, 2016 — November 28, 2016 Dealing with ROI can sometimes feel like being stuck in the middle of the ocean: deep, confusing, and ever-changing. It’s even worse when you’re trying to work out the return on interest of something really complex and niche, like, say, video. But just because it … Continue reading How to Measure Your Video ROI (And 5 Ways to Improve It)
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall. Alex Bornyakov on November 23, 2016 With video expected to feature in 80 percent of consumer internet traffic by … Continue reading Putting programmatic video back on the radar
Jake Kilroy — November 9, 2016 — November 9, 2016 A great brand video starts with a great video script. Voiceover, music, visuals—these devices enhance your story, but that story needs to be on paper first. For that reason, there’s a great deal of responsibility at this stage of the video production process. The good … Continue reading How to Write an Awesome Video Script in 8 Steps
William Gadea — November 7, 2016 — November 7, 2016 Are you the project manager who has been tasked with producing a video that will please a sprawling set of stakeholders? This might not be news to you, but getting the video produced might well be the easiest part of your job. The real challenge … Continue reading How to Be a Good Video Sherpa
